HomeAbby for Athletic Programs

Abby for Athletic Programs
Trusted for 10,000,000+ conversations

Mental health support
athletes actually use

A modern program resource: Abby remembers their story, checks in first, and is there after the game, not just during staff hours. Confidential, anonymous, and available in 88 languages.

9:41
Thursday, May 12
Abby now

Still feeling weird about it today? I’m here if you want to chat.

Abby Sun

I was thinking about yesterday. The hard part wasn’t the feeling, it was not knowing what it meant.

1:12
Tonight 1:12 AM
I missed the shot that lost us the game and I’ve watched the replay maybe fifty times tonight.
Fifty replays isn’t about the shot anymore. When you watch it, what are you afraid the team saw?
That I choke when it matters. There were scouts there tonight.
One possession doesn’t decide that, but the story you’re building at 1am might. Let’s separate what actually happened tonight from what the fear is adding to the tape.
What’s on your mind?
Tools Voice
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123spacereturn
9:41

After hours

The pressure doesn’t end at the final whistle.

Staff go home after practice. Abby is in the conversation after the game, before the tryout, and on the bus ride home, and she checks in first.

Staff office hours
1:12 AMCan’t come down after tonight’s game.
4:50 AMAwake before my alarm, heart already racing.
8:55 AMWeigh-in day. Dreading it.
1:15 PMAbby checked in before practice. That helped.
7:12 PMBenched today. Everyone saw.
11:58 PMWhat if I’m done and don’t know it yet?
12 AM6 AM12 PM6 PM12 AM

Built to escalate

Abby handles the everyday. Real care gets the rest.

Most athletes never walk into the clinician’s office. They tough it out until performance slips. Abby is where they actually talk, and she knows when to hand off.

1

Every day

Abby checks in first and carries the everyday weight: the replay loop, the roster stress, the identity questions. No appointment, no stigma.

2

When it’s more

She remembers each athlete’s story, so she notices when something is heavier than competition nerves. And she says so, honestly.

3

Warm hand-off

She routes athletes to real care and encourages them to use the support your program already offers.

Team clinicianLicensed therapist

Confidential & anonymous

Your athletes talk. You never see it.

Abby only works if athletes trust her. Conversations are private and anonymous, and that line never moves.

What your athlete sees

I’ve been dreading practice every single morning.
That’s three weeks running. Want to unpack what changed since the roster shuffle?

What their coach sees

Nothing. Individual conversations are never shared with coaches or staff.

24/7Support that’s there after the game, not just during staff hours.
88Languages, so every athlete on the roster is covered.
100%Private. Conversations are never shared with coaches or staff.

Every roster, everywhere

Abby speaks 88 languages.

Talk to her in the language you think in. Switch mid-sentence and she follows. Same memory, same Abby.

Hola Spanish Bonjour French こんにちは Japanese Hallo German 你好 Mandarin Olá Portuguese 안녕하세요 Korean مرحبا Arabic नमस्ते Hindi Ciao Italian Merhaba Turkish Xin chào Vietnamese Hola Spanish Bonjour French こんにちは Japanese Hallo German 你好 Mandarin Olá Portuguese 안녕하세요 Korean مرحبا Arabic नमस्ते Hindi Ciao Italian Merhaba Turkish Xin chào Vietnamese
Привет Russian שלום Hebrew Cześć Polish Γεια σου Greek สวัสดี Thai Hej Swedish Halo Indonesian Habari Swahili Kamusta Filipino Salut Romanian Hei Norwegian Ahoj Czech Привет Russian שלום Hebrew Cześć Polish Γεια σου Greek สวัสดี Thai Hej Swedish Halo Indonesian Habari Swahili Kamusta Filipino Salut Romanian Hei Norwegian Ahoj Czech

When they need more than a check-in

Abby finds the perfect fit.

Abby already knows their story. When an athlete needs more, she escalates appropriately: routing to your team’s clinicians, or matching them with a licensed therapist who actually fits. No waitlists, no stigma.

I keep replaying that conversation with my boss
Sundays I get this dread I can’t explain
I said yes again when I meant no
Be direct with me, don’t tiptoe
I overthink the decision, then avoid making it
I can only do evenings, is that ok?
Why do I feel guilty for having boundaries?
It’s not everything, it’s mostly work
Kristen L.
Kristen L., LMFTAnxiety & boundaries · Evenings available
96% match

Why her: Kristen specializes in high-functioning anxiety that shows up as overthinking, favors a direct, practical style, and has evening video openings this week.

Every buyer asks.

“Does this replace our sports psychologist?”

honest question. does this replace our sports psychologist?

Abby

No. That’s real care most athletes never reach. They tough it out, keep it in the locker room, and hope it shows up as a slump instead of a story. I’m where they actually talk, every day.
and when an athlete is really struggling?

Abby

Then I say so, and route them to real care: your team’s clinicians, or a licensed therapist who fits. The athletes who need help finally reach it.

Questions

Frequently asked questions

Is it confidential?

Yes. Conversations are private and anonymous. Athletes can say what they actually think, and individual conversations are never shared with coaches or staff.

Does Abby replace your team’s clinicians or therapy?

No, she works alongside them. Abby engages people daily, handles the everyday weight, and escalates appropriately: routing to your team’s clinicians or to a licensed therapist when someone needs more.

How is this different from a wellness app?

Wellness apps wait to be opened. Abby checks in first, remembers each person’s story, and meets people in the moment they actually need support, at 2am, not just during business hours.

What languages does Abby support?

88. Athletes connect in their native language for a more comfortable and authentic experience, wherever they are.

What happens in a crisis?

Abby is not a crisis tool and is honest about that. When a conversation signals crisis, she points people to professional resources and emergency services immediately.

How do we get started?

Contact the enterprise team and see how quickly Abby impacts the lives of your people. Get in touch.

Contact Enterprise Team

Come with a problem.
Leave with a better question.

The first conversation takes a minute to start. What it stirs up might stay with you longer.

Contact Enterprise Team

Abby is a thought companion and is not a licensed therapist or a substitute for professional care. If you’re in crisis or thinking about harming yourself, call or text 988 (Suicide & Crisis Lifeline) or dial 911. Therapists shown are licensed; match examples are illustrative. Conversations shown are illustrative.