We Built Abby To Support You in Real-Time:
Life does not happen on a schedule. The moments people most need support rarely arrive at the perfect time, with a clear mind, a calendar opening, and the right words ready. More often, they happen late at night, after a hard conversation, during a spiral, in the middle of uncertainty, or in the quiet stretch between holding it together and not knowing what to do next.
We built Abby around that reality.
Our belief is simple: people need a place to turn when life is happening — not just when help is available. A place to think out loud. To reflect. To untangle what they are feeling. To better understand themselves in the moment they are actually living through something.
Why We Started Abby
Abby began with a deeper question than how to imitate therapy.
We wanted to understand why people reach for support in the first place. What are they really looking for in those moments? Clarity. Relief. Perspective. A sense of being understood. Help putting words to what feels overwhelming, confusing, painful, or hard to explain.
For many people, the hardest part is not knowing they need support. It is the gap between feeling that need and having anywhere to go with it.
That gap is what Abby was built to close.
Why Ai
We believe AI can create a new kind of support experience: one that is safe, immediate, private, thoughtful, and available whenever someone needs to talk something through.
Not a replacement for every form of care. Not a substitute for every human relationship. But something uniquely valuable in its own right — especially for the countless moments where a person needs reflection, perspective, or emotional support right now.
AI makes it possible to build something responsive, personalized, and always available. Something that can remember context, adapt over time, and help people work through the kinds of everyday emotional challenges that often go unspoken.
Why Our Team
We are builders, researchers, and operators who believe this problem matters deeply.
From the beginning, our focus has not been on making a chatbot feel superficially impressive. It has been on building something people can actually return to when they are overwhelmed, overthinking, lonely, stuck, or trying to make sense of what they are feeling.
That means taking both the technology and the human side seriously:
- how conversations flow
- how trust is built
- how reflection can feel natural instead of robotic
- how memory and context can make support feel more meaningful over time
- how to keep improving through research, iteration, and real user feedback
We are building Abby with the belief that support should feel intelligent, emotionally aware, and available in real life — not just in theory.
What We’re Building
Abby is designed to help people:
- talk through what they’re feeling
- better understand patterns in their thoughts and relationships
- find clarity in difficult moments
- feel less alone in what they’re carrying
- return to a conversation that builds over time
We are still early, and we are still evolving. But the mission is clear: build something people can genuinely lean on when life feels heavy, confusing, or hard to navigate alone.
Our Mission
Our mission is to make thoughtful, emotionally intelligent support more available in everyday life.
We believe more people should have access to something that helps them reflect, process, and move forward — without friction, without waiting weeks, and without needing the perfect moment to ask for help.
That is why we built Abby.
Julian Sarokin
Founder & CEO